The SZN brand was founded by Demi — a midwife who left the system to build something better.
She’d seen too many women walk into life-changing seasons — pregnancy, fertility struggles, recovery — with nothing but generic advice and guesswork.
So she created something new.
What started as private coaching has grown into a full-spectrum brand.
BabySZN and AthleteSZN are now home to education, movement, products and apparel — all built to support women in the seasons that change everything.
We create tools that train you — not just for birth, but for life.
Products that make you feel seen.
Apparel that reminds you who you are when the world tries to make you forget.
Whether you're navigating PCOS, building egg quality, preparing for labor, or trying to feel strong again after baby — you’re not alone anymore.
Coaching is now offered in limited availability.
Because this isn’t just a service. It’s a standard. A movement. A SZN.
Train for Birth. Recover with Strength. Wear Your Power.
This is our SZN.